Eventbrite Poster
Marquees Poster
Merchandise
Social Media Ads
Eventbrite Poster
Marquees Poster
Merchandise
Social Media Ads
1) Develop ideas for Ivy Le's brand and merchandise
2) Generate awareness for her upcoming performance
3) Drive sales of tickets and merchandise
1) Develop ideas for Ivy Le's brand and merchandise
2) Generate awareness for her upcoming performance
3) Drive sales of tickets and merchandise
CHALLENGES
CHALLENGES
DELIVERABLES
DELIVERABLES
INFLUENCES
To reflect that spirit, the client requested a multi-cultural maximalist design to honor the communities that had supported her through her journey.
Drawing on my personal connection to the client, I centered the branding around the visual motif of an alter — a common cultural space many non-Western households create to honor the past and heritage.
To reflect that spirit, the client requested a multi-cultural maximalist design to honor the communities that had supported her through her journey.
Drawing on my personal connection to the client, I centered the branding around the visual motif of an alter — a common cultural space many non-Western households create to honor the past and heritage.
INFLUENCES
Based on the photography that was sent the 1st Draft, while keeping true to the visual motif of a familial alter, didn't feel multi-cultural enough.
The client feeling similar, we brainstormed specific cultural elements that shaped her Texas experience for a new draft.
Based on the photography that was sent the 1st Draft, while keeping true to the visual motif of a familial alter, didn't feel multi-cultural enough.
The client feeling similar, we brainstormed specific cultural elements that shaped her Texas experience for a new draft.
1st Draft
1st Draft
The final design combined elements like the Vietnamese and Texan flags, layered with Catholic-inspired halos and radiant sunbursts, echoing the ornate style of Latin “veladoras.”
This fusion created a visual narrative that celebrated her roots, her activism, and the tapestry of cultures that shaped her work.
The final design combined elements like the Vietnamese and Texan flags, layered with Catholic-inspired halos and radiant sunbursts, echoing the ornate style of Latin “veladoras.”
This fusion created a visual narrative that celebrated her roots, her activism, and the tapestry of cultures that shaped her work.
Official Marquee Poster
2nd Draft
2nd Draft
Official Eventbrite Poster
Official Eventbrite Poster
MERCHANDISE
MERCHANDISE
SOCIAL ADS
SOCIAL ADS
We extended this visual identity into the live show by creating custom candles and stickers for sale, then carried the aesthetic over to social media through Instagram posts and stories to unify the brand across touchpoints.
We extended this visual identity into the live show by creating custom candles and stickers for sale, then carried the aesthetic over to social media through Instagram posts and stories to unify the brand across touchpoints.
Ivy Le's Family Discount sold out for both shows.
Ivy Le's subscriber account for her personal page
increased by 500+ followers in the month leading up to the show
All 20 Valedora candles that were self-made sold out
at $20 a candle
Ivy Le's Family Discount sold out for both shows.
Ivy Le's subscriber account for her personal page
increased by 500+ followers in the month leading up to the show
All 20 Valedora candles that were self-made sold out
at $20 a candle
RESULTS
RESULTS