Social Media Posts
Brand Guidelines
Advertisment Photography
Social Media Posts
Brand Guidelines
Advertisment Photography
Connect more effectively with a larger audience through with a relatable social media-brand.
Apply this refreshed brand messaging across a new website and the brand’s Instagram presence.
Developed Instagram templates for Rugiet's In-house Team.
Connect more effectively with a larger audience through with a relatable social media-brand.
Apply this refreshed brand messaging across a new website and the brand’s Instagram presence.
Developed Instagram templates for Rugiet's In-house Team.
CHALLENGES
Being an up-and-coming challenger in the sexual wellness for men Rugiet faces increasing competition from companies such as Hims, Blue Chew, and Ro.
To distinguish itself and further solidify its market position, Rugiet aims to rebrand and evolve into a more mature entity, moving beyond the juvenile or telehealth approaches commonly employed by other companies
In collaboration with REMA Agency, we were able to establish a rugged and royal aesthetic that fit with our audience of 40+ males.
Being an up-and-coming challenger in the sexual wellness for men Rugiet faces increasing competition from companies such as Hims, Blue Chew, and Ro.
To distinguish itself and further solidify its market position, Rugiet aims to rebrand and evolve into a more mature entity, moving beyond the juvenile or telehealth approaches commonly employed by other companies
In collaboration with REMA Agency, we were able to establish a rugged and royal aesthetic that fit with our audience of 40+ males.
DELIVERABLES
DELIVERABLES
During this rebrand, Rugiet aimed to adjust its portrayal of masculinity that had defined its early identity.
The goal was to shift toward a more relatable image: the middle-aged everyman focused on improving his sexual performance and overall health.
CHALLENGES
INSPIRATION &
PROCESS
DELIVERABLES
ORIGINAL RUGIET BRANDING
With that direction in mind, we drew inspiration from athletic advertising and combined it with a tech-forward, informational aesthetic.
The visual language featured gritty background textures, torn-paper elements, sleek tech-inspired fonts, and handwritten accents for a more grounded, human feel.
As a Jr. Art Director, I helped translate this concept into branded social media content and developed visual guidelines to ensure consistency across platforms.
INSPIRATION & PROCESS
ORIGINAL
RUGIET BRANDING
ORIGINAL
RUGIET BRANDING
During this rebrand, Rugiet aimed to adjust its portrayal of masculinity that had defined its early identity.
The goal was to shift toward a more relatable image: the middle-aged everyman focused on improving his sexual performance and overall health.
REBRAND MOOD BOARD
REBRAND MOOD BOARD
ORIGINAL SOCIAL POST
On average, the pre-campaign engagement was 7.6% per post,
and the subscriber count was 7.3k
On average, the pre-campaign engagement was 7.6% per post,
and the subscriber count was 7.3k
REBRAND SOCIAL POST
INSTAGRAM REBRAND TEMPLETS
These are templates passed to the Rugiet's Internal Staff
to use for social media posts
These are templates passed to the Rugiet's Internal Staff
to use for social media posts
RESULTS DELIVERABLES
BETWEEN THE SOCIAL MEDIA RELAUNCH AND THE INFLUENCER MARKETING RUGIETS INSTAGRAM ACCOUNT RESULTED IN A 3K FOLLER INCREASE IN 2 MONTHS
BETWEEN THE SOCIAL MEDIA RELAUNCH AND THE INFLUENCER MARKETING RUGIETS INSTAGRAM ACCOUNT RESULTED IN A 3K FOLLER INCREASE IN 2 MONTHS
DUE TO OUR RE-BRANDING AND INFLUENCER MARKETING THE RUGIET IG PAGE WENT FROM
7.3K TO 10.3K IN 3 WEEKS