CHALLENGES
Collaborate with the Art Director to shift the brand identity from an upscale, hypermasculine aesthetic to a more relatable, middle-class visual language.
Adapt this refreshed brand messaging across a new native website and the brand’s Instagram presence.
Support the Art Director in creating Instagram templates for Rugiet’s in-house team to easily use and maintain.
Being a prominent leader in the men's health sector Rugiet faces increasing competition from companies such as Hims, Blue Chew, and Ro.
To distinguish itself and further solidify its market position.
Rugiet aims to rebrand and evolve into a more mature entity, moving beyond the juvenile or telehealth approaches commonly employed by other companies
Working as Jr.Art Director through REMA Agency, we were able to establish a rugged and royal aesthetic that fit with our audience of 40+ males.
DELIVERABLES
Instagram Posts
Standards and Practices Directory
Advertisment Photography
SOCIAL MEDIA AND INFLUENCER CAMPAIGN
ON AVERAGE,
THE PRE-BRAND ENGAGEMENT WAS
7.6% PER POST, AND THE
SUBSCRIBER COUNT WAS 7.3K
AFTER MULTIPLE ITERATIONS, TAKING INFLUENCE FROM
NIKE ADS TO STREETWEAR
WE PERFECTED
RUGIET 2.0 BRAND
DUE TO OUR RE-BRANDING AND INFLUENCER MARKETING THE RUGIET IG PAGE WENT FROM
7.3K TO 10.3K IN 3 WEEKS
